Emmerdale's Rodney Blackstock will be in Mablethorpe to turn on the resort's illuminations as part of an action packed day of entertainment on July 31, 2010.

Rodney, played by Patrick Mower, has been involved in a number of crucial story lines in the ITV soap since he joined in October 2000.

"I'm sure local people will be delighted to meet Rodney on this very special day",said Mayor of Mablethorpe, Councillor Paddy Prince. "It will be a real highlight in Mablethorpe's events programme this year."

Between 12noon and 5pm, Mablethorpe will be alive with activities taking place along the foreshore. Activities will include skateboard and dance demonstrations, beach cricket, Punch and Judy, a sandcastle competition, 'Have A Go Circus', and much more. The event will make use of the resort's natural open spaces.

The evening programme, which will be compered by the team from Haven, kicks off at 6pm at the High Street Pullover. Dan Churchley from Haven will entertain the crowds along with performances from local bands 'The Midnight Ramblers' and 'Towering Heights'.

At 8.40pm the procession, led by Rodney, will leave Stanley Avenue and make its way to the Pullover where he will flick the switch to light up the town at 9.30pm.

Councillor Prince, continued: "This year's event has been developed through the Events Partnership with support from the Town and District Councils plus numerous other organisations from the area. As well as being a great event for tourists, the illuminations event will help attract even more people to the town to support the local economy."

The full festival programme will be announced soon and will be avaialble at www.e-lindsey.gov.uk or by contacting Mablethorpe Tourist Information Centre on 01507 474939.